OUR VISION

HAVE YOU EVER HEARD OF THE WORD ZENTARI? YOU PROBABLY HAVEN’T. THAT’S THE POINT.

MY NAME IS YASHA KHOSHINI, AND I STARTED THIS LUXURY STREETWEAR BRAND WITH ONE PURPOSE ON MIND: CREATE SOMETHING UNORDINARY. I’VE ALWAYS SEEN FASHION AS SUBJECTIVE AND PERSONAL, SOMETHING THAT ONLY MAKES SENSE WHEN YOU’RE BOLD ENOUGH TO WEAR WHAT YOU ACTUALLY FEEL.

ZENTARI EXISTS FOR PEOPLE WHO THINK THE SAME WAY.

TO ME, THE NAME MEANS LUXURY. NOT THE OBVIOUS KIND. NOT THE LOUD DESIGNER KIND. A DIFFERENT LUXURY. THE KIND THAT COMES FROM BEING UNORDINARY. FROM WEARING SOMETHING YOU DON’T SEE EVERYWHERE. FROM STANDING OUT WITHOUT NEEDING TO EXPLAIN YOURSELF.

EVERY PIECE IS DESIGNED TO LOOK AND FEEL DIFFERENT. SOMETHING THAT MAKES SOMEONE TURN THEIR HEAD WHEN YOU WALK BY. SOMETHING THAT MAKES YOU REACT. SOMETHING THAT LEAVES AN IMPRESSION WHETHER YOU LOVE IT OR HATE IT.

I BUILT THIS BRAND IN SAN DIEGO, BUT IT WAS NEVER MEANT TO STAY THERE. “COAST TO COAST” IS THE MANTRA BECAUSE ZENTARI IS BIGGER THAN ONE CITY OR ONE CULTURE. THE VISION IS GLOBAL. IT’S MEANT TO REACH ANYONE, ANYWHERE, WHO WANTS TO WEAR SOMETHING WITH REAL INTENTION BEHIND IT.

UNORDINARY BY DESIGN. BUILT FOR THE BOLD.